Partner introduction: Digital Paths
Digital Paths is a digital agency that blends Communication, Technology and Design.
- What is the relation between your organisation/institution and music?
Digital Paths is an agency that blends strategy, creativity and design. It develops 360-degrees programmes focusing on the clients’ needs. We believe that music is one of the numerous starting points for ideas. This comes out from our previous experiences in musical events: the background of the agency sees years and years inside the organisation of various music festivals and performances. As in a song, we are sure that every note is important to contribute to the melody. In this way, we want to help Polifonia make its community wider and wider.
- What do you bring to the Polifonia project?
Based on our experience we want to bring the right connection between digital communication and performing arts. Not only, but as a part of the information and dissemination programme we are designing a communication plan and strategies on different channels like social media and website. Furthermore, Digital Paths has developed Polifonia’s brand identity gathering all the goals and components of the project. The agency helps Polifonia to create a strong network and to spread all the news that involve the project.
- What do you hope to get out of the Polifonia project?
As a partner of the Polifonia project the agency would like to expand its knowledge in music, finding new ways to communicate it and engaging various types of users and listeners. Innovation is really important, especially in music. Making musical heritage a shared knowledge is one of our major goals, and we share it with Polifonia. We hope to achieve success for the project and for our agency, finding new possibilities and new technologies in order to exploit music as a communication field.
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Image credits: Digital Paths